
cabletechtalk the official blog of NCTA Archive The Olympics and TV Everywhere by : Rob Stoddard With the opening ceremony only a few days away , it’s been hard to miss the increasing buzz around the start of the Summer Olympic Games . The current buzz only foreshadows the big way in which the Games will burst into America’s consciousness starting tomorrow . NBCUniversal owns the U.S . rights to carry content from the Games , and the company is expending every effort to extend Olympics content to every platform within its reach . More than 5,500 hours of Olympics programming will be telecast live , via videotape , and by way of TV Everywhere” services . Of that total , more than 3,500 hours of streaming content will be available . This means that tens of millions of cable TV subscribers